ABOUT

Hi, I’m Abbie — a designer with a focus on branding, packaging, and graphic communication. My practice blends strategy, research, and storytelling to build clear and expressive design systems across print and digital media.

With experience in both creative direction and hands-on design, I enjoy shaping visual identities that are not only beautiful, but meaningful and functional. I’m always excited to collaborate on projects that value clarity, emotion, and purpose.
Whether you're building a brand from scratch or refining an existing identity, I’d love to help bring your vision to life.

Let’s create something meaningful together.

Services

Branding

Crafting visual identities that express personality, values, and purpose. Each brand system is designed to be distinctive, consistent, and adaptable—across logo, typography, packaging, and beyond.

Creative Strategy

Translating research and insights into clear creative direction. Strategic thinking supports every stage of the design process, aligning visual choices with audience needs and brand goals.

Art Direction

Shaping the look and feel of projects through moodboards, visual frameworks, and consistent storytelling. Ensures coherence and emotional resonance across platforms and formats.

Graphic Design

Delivering visual solutions that are both communicative and compelling. From print to digital, every detail—from layout to type—is designed to support clarity, function, and style.